MCV/DEVELOP News, events, research and jobs from the games industry

UK firm PQube will distribute motocross rally racer MUD in the UK on behalf of Black Bean. MUD – FIM Motocross World Championship is due to be released during Q2 on Xbox 360, PS3 and PC. It’s been developed by Milestone, the studio responsible for the SBK and WRC racing …

The Witcher 2 will launch on 360 with the help of a 500,000 marketing push. Ads will run in games magazines including double-page spreads and four-page inserts up to mid-May, as well as a flipper cover and first review in OXM. An online campaign will include homepage takeovers and banners …

Specialist retail giant GameStop says the UK has already helped grow its worldwide digital empire. The company launched GameStop.co.uk in July, which included a games download service. The site quickly won over consumers with aggressive price cuts and temporary deals. GameStop is keen to build on the success it has …

XaitMap and xaitControl for Unity to be compatible iOS, Android and Unity Web Player from May

Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure. The 360 title is being backed by cinema ads that will reach 1.3m people, plus there’ll be postcards in foyers. Further activity has been booked on TV channels, …

US games retailer Gamefly has opened a UK website. The site sells downloadable PC and Mac games, and follows the firm’s acquisition of Direct2Drive from IGN last year. As well as a website, the company has also launched an iTunes-style download client, specifically for the UK. Gamefly is a big …

Sony Computer Entertainment Europe and Mozilla join list of supporters for event

Publisher to work with studio to promote Galaxy Life and translate it into multiple languages

In this new regular segment with insight from leading stat-trackers, Chart-Track director Dorian Bloch reveals the TopFive best-selling video games brands in the UK… Chart-Track is proud to announce the development of Brand Analysis as part of our CUBE data warehouse solution. We’ve looked at all games sold from 1996 …

A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month. There is an opportunity from a price and promotional perspective,” marketing and ecommerce director Mark Hodgkinson told Marketing Week. [There is] also a long-term opportunity to attract and keep hold of former GAME …