Publisher Ubisoft has once again been forced to defend the DRM it chose to implement in one of its PC titles. MCV reported earlier this weekthat strategy title Anno 2070 uses a limited activation system. This in itself is not uncommon but it transpires that if a user changes any …
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially …
[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
Ubisoft takes UK Xmas crown
The pressure is on EA and Activision, as Ubisoft became the No.1 publisher over Christmas. The firm sold more games than any other during the festive period (November 27th to December 31st). Just Dance 3 (no.3) and Assassin’s Creed: Revelations (no.6) were the firm’s top sellers for the month. For …
Read More »Rovio IPO ‘will not launch in 2012’
'Too early in Angry Birds lifecycle for public offering', says Peter Vesterbacka
Read More »Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year. Nintendo faced little opposition as it graced our screens every week of 2011. It advertised almost three times as many campaigns as second-placed Ubisoft, with each campaign on average achieving 235 TVRs. One …
Read More »PopCap axes 730,000-user Facebook game
EA PopCap has dropped ZipZapPlay’s Facebook game Baking Life, despite the title having almost three quarters of a million players. The free-to-play game will close at the end of the month. Users who have bought in-game currency using real money will not be able to use this in other PopCap-owned …
Read More »Christmas sales up for Xbox but profits fall
Microsoft revenues pass $4 billion for the holiday quarter
Read More »Trion Worlds wins $85m investment
Up-and-coming MMO specialist Trion Worlds has received a massive financial boost towards the company’s ongoing expansion. The publisher secured $85 million from Ontario Teachers’ Pension Plan and current investor Bertelsmann Digital Media Investments. "We are thrilled about entering this exciting period of growth and scale with our investors," said Trion …
Read More »Dance Central 2 spin-off app hits iOS
Microsoft has launched the Dance Central 2 Dance Cam app which lets users appear in customisable music videos. The free download for iPhone, Android and Windows Phone 7 smartphones lets users record themselves or their friends dancing. Videos can be edited and shared, with smartphone owners able to challenge each …
Read More »EA shares fall amid Old Republic concerns
Flagship BioWare game selling below expectations, analyst claims
Read More »Ego Trip: Sean Murray
Develop asks Sean Murray six questions on a game he made. How do you think he scored?
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially announced the launch of its Public Beta. Gamers from around the globe can now access the platform, create profiles, follow their favorite games, and directly participate in shaping the network’s final features ahead of its full release.
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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![dfgdgdg [Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse](https://mcvuk.com/wp-content/uploads/dfgdgdg-110x75.png)
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