MCV/DEVELOP News, events, research and jobs from the games industry

GAMESCOM: Publisher Warner Interactive has released the first video for what will undoubtedly be one of 2012’s most interesting titles – Lollipop Chainsaw. Created by cult designer Suda 51 and his Grasshopper Manufacture studio, the game combines the appeals of both scantily clad cheerleaders and mass zombie slaughter. Which shouldn’t …

GAMESCOM: Publisher EA has reignited rumours of resurrections for the Road Rash and Desert Strike franchises. Some observers had predicted a reveal for the latter at EA’s Gamescom showcase on Tuesday, though such an announcement failed to materialise. "We do have a couple of old franchises that we’re looking at …

GAMESCOM: Valve has a responsibility to show Electronic Arts why it’s smarter business to add its games on Steam instead of remove them, studio president Gabe Newell has said. Newell suggested the struggle with EA is complicated, but nevertheless reconcilable. "I don’t think Valve can pick just one thing and …

Online publisher Atari has hired new additions to its management team as it continues to establish itself in the mobile and casual space. Owais Farooqui joins from social games firm King.com as senior vice president of digital publishing, accoridng to TouchArcade. Meanwhile, Maria Pacheco takes up the role of vice …

This week we’re going to look at Gran Turismo using the GameVision Brand Map you can buy direct from MCV Reports. We ask European gamers about their time spent with 200 different titles twice a year and compile the data they give us into a report we call a Brand …

It’s no surprise that the UK games retail market has suffered its worst week in a long time – ten years, in fact. 9.64m was generated from game sales last week, ten per cen down week-on-week.526,351 game units were sold – again, the lowest amount since the summer of 2001. …

Sony has kicked off its UK marketing campaign to promote the PS3 price cut. A six-sheet version of the ad seen in full below will feature in over 5,000 roadside posters across the country from Monday.In addition, national ads will litter the press across the coming weeks kicking off with …

Though Xbox 360 continues to perform astonishingly well for its age in the West, its fortunes in Japan are looking increasingly grim. Edge reports that sales of the console are down 46.7 per cent year-to-date in Japan at 72,271 units. By contrast, PS3 has this year sold 735,637 units in …

Tubby Games has delved into the catalogue of hits from EMI, one of the world’s leading record labels, for its first release, Now! That’s What I Call Music: The Game. The new games publisher has used its partnership with EMI to create a tracklist that features chart-toppers such as Lady …

Rockstar Games will launch the GTA III-era trilogy on the Mac App Store over the next three weeks. Grand Theft Auto III, the first game from the previous generation of critically acclaimed crime sims, is available now. The game was originally released in 2001 and pioneered the action sandbox genre. …