LGC: Multi-Channel Retailing

As the scope of gaming becomes broader, a narrow focus can only hinder your company. Specialising in one field, one service or one business model has seen many a good company go under, and while others have been able to make such an approach work, the majority of us have …

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LGC: In-store Experiences

We are all going through challenging times and to stay ahead we need to place ourselves strategically in the industry. At AGI, we now have the independency to drive our business into many new areas and focus on real innovations and creativity. We are a global leader in marketing communication, …

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LGC: Online Audiences

At the start of the decade when I joined the games industry as a community manager for Ubisoft, such a role within publishing was relatively unknown. Long before Facebook, developing a community of like-minded gamers was reserved primarily for ‘core‘ PC gamers who were looking to enhance their game experience …

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Sony lists Move titles

Platform holder Sony has detailed its exact Move slate both now and for the weeks ahead – and it shows just how much owners of the motion-sensitive controller have to look forward to. Currently available offerings include Sports Champions, Brunswick Pro Bowling, Toy Story 3, The Shoot, Lord of the …

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Microsoft testing Xbox poker title

When Microsoft chose to cancel pioneering online game show 1 vs 100 earlier this year it promised that it would be applying the lessons it had learnt to a future project – and now we have an idea of what exactly that it likely to be. An invitation sent by …

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Zenimax in new studio purchase

ZeniMax Media has reportedly acquired Swedish developer Machinegames, as revealed by an anonymous industry-monitoring Twitter post and corresponding business papers. The tweet, posted on November 1st, reads Zeminax has also acquired Magnus Hogdahl’s new studio. I wonder if it will bleed talent like Starbreeze.” The statement was then apparently verified …

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Bodycount delayed as exec quits studio

Adrian Bolton, the general manager of Codemasters’ Guildford studio, is said to have unexpectedly left the company. His departure follows the recent and sudden exodus of lead developer Stuart Black – who had been working hard, some say far too hard, on the upcoming FPS Bodycount. Codemasters CEO Rod Cousens …

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