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Halo: Reach is shaping up to be one of the releases of the year having ignited a price war between the country’s biggest retailers. Sainsbury’s is leading the charge with a retail price of 34.99, while Tesco is selling the game for 28 when purchased with an Xbox Live 2100 …

Sophisticated facial animation rig applied to 40 new characters

Studio went against Perfect Dark sequel, and wished it had more time on Zero

Mafia II has held on to the No.1 spot of the GfK Chart-Track All Formats chart for the third week in a row. The 2K Games title maintained its position despite a 58 per cent drop in sales. It even fended off the rapid rise of Ubisoft’s HAWX 2, which …

To mark Mario’s silver anniversary Nintendo is launching a wide-reaching marketing campaign featuring a mix of celebrities. The campaign kicked off on August 9th with a series of fans’ favourite Mario experiences, and explodes today with an epic 90-second TV ad which will be shown during Coronation Street. Stars making …

The CEOs of Krome and Emergent on how their new partnership is future focused

A Twitter user has sparked rumours surrounding the Japanese release date of Nintendo 3DS. According to Andriasang, a user named ‘nocchisan’ – who claims to have previously worked for accessory maker Keys Factory – stated that eleven accessories designed by the firm will accompany the 3DS Japanese launch on Saturday, …

Toys R Us has posted international sales of $965m for its second quarter ending July 31, 2010 – a drop of $26m year-on-year. The retailer said in a statement: Comparable store net sales grew 0.6 per cent in the US and declined 3.2 per cent in the international segment, as …

Landmark deal will see both firms build new tech, update Gamebryo, and develop new games