Ben Payne has joined car company McLaren to help front its venture into the esports sector. He assumes the role of director of esports. He comes from Microsoft where he worked in third party marketing and events for Xbox and global campaigns for Windows. He has previously worked at Sega, …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
IGN issues sexual assault statement after staff walkout
Entertainment media network IGN has released a statement addressing the sexual harassment scandal that enveloped it over the weekend. Kallie Plagge spoke up last week concerning allegations of sexual abuse against former editor Vince Ingenito. Her allegations were detailed on Twitter and in an interview with Kotaku. Ingenito issued a …
Read More »EA makes changes after Star Wars Battlefront II outcry
Publisher EA is trying to remedy the huge fan unrest that has force choked Star Wars Battlefront II. The company has announced a 75 per cent price cut to the cost of unlocking heroes. It has also vowed to keep making changes until people are happy – although the presence …
Read More »IGN staff walkout and show solidarity in support of former colleagues sexual harassment claims
Former IGN and current Gamespot editor Kallie Plagge shared her experiences via the #metoo campaign
Read More »Merge VR: Merging Realities
Merge VR is betting on the collision of the physical and digital worlds hitting the mainstream. The Merge Cube, a toy which puts holograms in your hand, is the first of its kind and founder Franklin Lyons hopes game developers will create world-changing content for it
Read More »What do game developers think about loot boxes?
Following on from the Reddit response to EA's latest explanation of Star Wars Battlefront 2 loot boxes, we look through twitter to find out what the industry thinks
Read More »Enter the MCV Awards 2018!
It’s that time of year again. Yes, we know that your biggest releases are only just out the door, if that, but it’s time to start thinking about the 16th MCV Awards, to take place in early March next year. The video games industry in the UK remains one of …
Read More »McLaren name Ben Payne as first-ever head of esports
McLaren has hired Ben Payne as their head of esports. Payne comes from Microsoft, where he worked in multiple roles, most recently involved with marketing, partnerships and events for Xbox EMEA. This is the first esports director role at a Formula 1 team, and has been announced during the last …
Read More »Crytek’s Warface to experiment with Battle Royale mode
The German publisher is the latest to head in to the genre after the success of Fortnite and PlayerUnknown's Battlegrounds
Read More »Could gaming help a struggling Snapchat?
Tencent revealed during it's investment announcement that games and ad sales are areas Snap Inc could explore
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
Fireshine Games announced today it has added Danish indie studio Fair Games and its survival-crafting title Necesse to its growing portfolio. With plans to add key long-tail support to the PC title and its millions of players, the label also confirms plans to develop Necesse for additional platforms. Necesse, originally launched in December 2019, has amassed approximately 2.5 million players and a Very Positive user rating of 93% on Steam
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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[Industry news] EBANX and NetEase Games Club bring local payment methods to Latin America’s booming video game market
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MCV/DEVELOP’s 30 Under 30 – 2026
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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