Read the full letter by Demiurge Studios CEO William Reed
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Plea to stop 38 Studios’ $75m relocation
Curt Schilling gets approval for huge loan if he moves to Rhode Island, but locals urge him to stay
Read More »Blizzard: Activision hasnt changed us
With developer relations remaining very much a touchy issue at Activision for the time being, Blizzard Entertainment’s VP and executive MD of internal operations Michael Ryder has told MCV that the merger between former owner Vivendi and Activision hasn’t made any difference to Blizzard’s internal workings. Since we had our …
Read More »THQ: Red Dead hurt UFC 2010 sales
THQ says the runaway success of Rockstar’s Red Dead Redemption’s damaged sales of its brawler UFC 2010. The 2009 edition of UFC was a smash hit, debuting at the top of the All Formats Charts and even receiving a nomination for Sales Triumph in this year’s MCV Awards. So expectations were high …
Read More »Ubi: Michael Jackson will sell 1m+
Michael Jackson: The Experience will be Ubisoft’s latest million-selling sensation, the publisher has told MCV. Speaking in an exclusive interview with MCV, UK MD Rob Cooper says the firm was approached by Michael Jackson himself – long before his death – to create a game based on his iconic dance …
Read More »Students dictate thorny topics in new trade event
Academic-focused event ProtoTeach to run alongside ProtoPlay
Read More »ToyNews retains circulation lead
According to latest ABC figures, ToyNews published an average of 6,043 copies every month between July 1st 2009 and June 30th 2010. Nearest rival Toys n Playthings published only 5,215 copies per month during the same period. This means that the ToyNews monthly circulation is nearly 16 per cent higher …
Read More »iPhone jailbreaking legalised
The bad news just keeps coming for Apple. The US Government has ruled that owners of the iPhone are legally able to ‘jailbreak’ their phones, a process that allows then to run unvalidated code of the machines. Owners usually jailbreak iPhones so to run programs not obtained via iTunes. This …
Read More »Rockstar book axed
Luxury hardback now rarer than a collectorâ??s item as publishing plans are abandoned
Read More »FIFA 11 gets street football mode
Publisher EA has confirmed that the Wii iteration of the upcoming FIFA 11 will include a five vs five player street football mode. Featuring a number of the world’s top global footballing superstars sporting a range of urban streetwear as opposed to their traditional team kits. Players can use the …
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
Fireshine Games announced today it has added Danish indie studio Fair Games and its survival-crafting title Necesse to its growing portfolio. With plans to add key long-tail support to the PC title and its millions of players, the label also confirms plans to develop Necesse for additional platforms. Necesse, originally launched in December 2019, has amassed approximately 2.5 million players and a Very Positive user rating of 93% on Steam
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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[Industry news] EBANX and NetEase Games Club bring local payment methods to Latin America’s booming video game market
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MCV/DEVELOP’s 30 Under 30 – 2026
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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![Screenshot 2026 07 28 120612 [Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026](https://mcvuk.com/wp-content/uploads/Screenshot-2026-07-28-120612-110x75.jpg)
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