The Hut Group has launched a new entertainment website for Debenhams. Over 20,000 games, DVD, Blu-ray and CD products will be available through the new site. The Hut runs several white label websites for retailers such as WHSmith, Asda and CHIPS. However, for Debenhams the firm is hoping to launch …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Infinity Ward â??defiantâ?? amid disarray
â??We are not deadâ??, source claims
Read More »Crytek and the shifting state of play
Pt 2: The Crysis 2 studio discusses demos, mobile platforms, 3D and motion control
Read More »Crytek working on Natal and Move
Frankfurt-headquarted studio Crytek has joined the growing list of studios committing to develop games for both Sony and Microsoft’s motion control systems. The firm’s CEO Cevat Yerli told Develop his studio is working very closely with Sony and Microsoft in regards to motion control on both the PS3 and Xbox …
Read More »Talking Heads
Leading mocap studios talk to Develop about leaping the Uncanny Valley, Pt 1
Read More »Doctor Who game dated
Tonight’s episode of BBC sci-fi drama Doctor Who was followed by the first national TV trailer for the upcoming Doctor Who: The Adventure Games – which, it has now been revealed, will be released on June 5th. The free PC game is set in the 1960s and will feature the …
Read More »Now Just Dance sweeps America
Hands up those who predicted Just Dance would be a multimillion seller? No-one? Thought so. Ubisoft’s game keeps proving everyone wrong, though, and now it’s passed a major sales milestone in the US. Industry Gamers reports that Just Dance has now sold over 1m copies in the region, setting it …
Read More »Infinity Ward ‘is dead’, insider claims
The team that built Activision's biggest hit will crumble, source says
Read More »Target signs Namco Bandai contract
Target Media will handle the media planning and buying for Namco Bandai, the firm has announced. The 3 million account will see the firm plan the marketing for games such as Splatterhouse and Test Drive Unlimited 2. The deal came into effect on April 1st. David Miller, Marketing Director at …
Read More »Microsoft applauds Sonys NPD stats
Having seemingly spent his lunch break on the happy juice, Microsoft’s product director Aaron Greenberg has taken time out to praise Sony for its impressive performance in the March US video games market. NPD numbers showed that throughout the period more PS3 software was sold than that of any other …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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