MCV/DEVELOP News, events, research and jobs from the games industry

EA-Owned Playfish plans to seriously grow the audience for its social games – by forging partnerships with leading High Street brands. The otherwise online-only firm has tied-up with the likes of Sainsbury’s, HMV and even games-shy WHSmith to sell in-game currency cash cards. While the developer offers a range of …

The Entertainment Retailers Association has defended Tesco and Asda’s decision to take their first tentative steps into the pre-owned market. Given the size and success of the pre-owned market, it is only logical that existing games retailers are expanding into the pre-owned sector alongside their new games offering,” ERA director …

So, were you one of the chosen ones? Finalists for the 2010 MCV Industry Excellence Awards have been chosen (scroll down for the full list below if you just can’t wait) – and over 60 companies are in the running for the hotly-contested awards. Activision and Ubisoft score the most …

Having made the headlines for suggesting that Valve’s ownership of digital distribution portal Steam lead to a conflict of interest” last year, Gearbox boss Randy Pitchford has moved to calm the waters surrounding his comments. Look, Valve and Gearbox have had a relationship for a long time and it’s incredible …

Studio CEO says the project was put on hold after a license was attached to it

The VVVVVV creator gets the rapid-fire question treatment

While the Avalanche CEO implies that reckless studio acquisitions are â??an American thingâ??

EVE Online developer purportedly taps talent from fallen studio Midway Newcastle

Christofer Sundberg believes the industry has become a â??big chicken farmâ? following the recession

Pt2: CEO Christofer Sundberg discusses the state of indie studios