MCV/DEVELOP News, events, research and jobs from the games industry

EA Sports president Peter Moore has warned the publishing community against using traditional logic when marketing their games – which he believes offers too little, too late to succeed. Discussing EA Sports’ turnaround since he joined the label two years ago, Moore said that publishers were still making major mistakes …

UK online retailer ShopTo has reduced the PS3 Slim to 229.99. The offer is available to those who pre-order the console, and the retailer promises to deliver on the release day (September 1st) as long as orders are placed before 12pm on August 30th. If consumers do not receive the …

Codemasters has claimed Colin McRae: Dirt 2 is the most important title in the company’s history – and is backing it with its biggest ever marketing spend. Fresh from two weeks at the top of the ELSPA/GfK-ChartTrack All Formats chart with Ashes Cricket 2009, the publisher is confident Dirt 2 …

SCE boss Kaz Hirai has explained Sony’s decision to ditch the controversial Spider-man font in its PlayStation 3 logo and revert to a more compact ‘PS3′ for its new slimline console. We wanted to make sure that we set a new direction for the PS3,” Hirai told The Times Online. …

Retailers that sell adult movies and video games to children face no legal comeuppance, after the discovery of a Government blunder that means that the 1984 Video Recordings Act was never enacted. According to The Times, the mistake was only spotted as the Government prepared to update the Act to …

Lead designer-cum-serial entrepreneur Jordan Weisman enjoys strong support for youth market plans

Kaz Hirai, the boss of Sony Computer Entertainment, has admitted that the platform holder will make a loss on every PS3 Slim it sells. When asked if that was the case, Hirai told The Times Online: If you’re just talking about the hardware alone, the quick answer is yes. I …

Sony has announced three new additions to the PS3 Platinum range. Killzone 2, Resistance 2 and Motorstorm: Pacific Rift, sequels to some of the company’s biggest first-party titles, will be re-released under the value label. The new Platinum games will hit shelves in Europe on September 2. No prices have …

In its biggest statement of intention to date, platform holder Sony is to spend a massive 82m on its European marketing push for its RRP reduced and redesigned PS3 Slim. The UK spend in isolation will total 6m. The campaign will be fronted by a brand new TV ad, created …

Warner Bros Interactiveâ??s experienced development exec to speak at the IGDA Leadership Forum