The Los Angeles Convention Centre has always been a place of peril as well as profit. Attending is something of a survival course: high-pressure meetings, late-late-late-night networking, cross-floor appointment dashes or the grinding endurance test of simply standing and smiling on the stand. But forget everything you think you know …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
MCV’s guide to enjoying the E3 press conferences from the UK
Dismissed by some as a marketing machine, watching E3 has become a sacred ritual for many gamers. Here, couch-E3 veteran Jack Ridsdale give us his survival guide for the event. A few years back, watching E3 from home was a more manageable affair. One solid Monday of hot games news that …
Read More »Gold and Silver PS4s confirmed for the UK
Two new PS4 hardware colour options have been confirmed by Sony. Following last week’s leak from US retailer Target, gold and silver versions of Sony’s machine have now been confirmed. The UK release date has been set for June 28th. Each will include a 500GB hard drive and come with …
Read More »Eastern European distributor Iris-Mega acquires Videotop Skupina
There has been a big consolidation in the Eastern European video games distribution sector. Serbian outfit Iris-Mega, which is based in Belgrade, has agreed to acquire Slovenian rival Videotop Skupina, which is based in Maribor. Iris-Mega, which has been operating since the ’90s, recently acquired IT distributor PC Centar in …
Read More »Battleborn goes free-to-play in all but name
Following the almighty fuss last year over claims that Battleborn was going free-to-play, Battleborn has gone free-to-play. Except developer Gearbox isn’t calling it that. Instead, the studio is doggedly referring to it as a free trial”, despite that fact that the model sounds exactly like free-to-play. Starting today players can …
Read More »Mountain Dew partners up with Team Dignitas, Splyce and Team SK Gaming.
Mountain Dew has announced partnerships with Team Dignitas, Splyce and Team SK Gaming. The partnership will see the esports organisations providing exclusive content and streams over at Mountain Dew’s Twitch channel. “We are excited to expand our support of esports through these partnerships with three world-class teams,” says Manos Spanos, …
Read More »Global game revenue to reach $29bn by 2021 – PwC
Worldwide video game revenue will reach $29bn by 2021, according to PwC’s latest global entertainment and media outlook report, which is more than double the revenue made in 2012 ($14bn). PwC says PC games will experience a healthier growth than their console counterparts, partly thanks to therise of eSports, which …
Read More »King’s Daniel Persson joins Sybo as head of games
Mobile studio Sybo Games has appointed King’s former head of studio Daniel Persson as its new head of games. In his new role, Persson will play a key role in Sybo’s future growth as a studio, as well as concentrate on game production. He will also be contributing to the …
Read More »Valve loses another writer as Jay Pinkerton leaves
Follows Chet Faliszek, Erik Wolpaw and Marc Laidlaw out of the company
Read More »Valve dates its new Steam Direct programme
After many months of store changes, the publishing platform also ends Greenlight submissions
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
Fireshine Games announced today it has added Danish indie studio Fair Games and its survival-crafting title Necesse to its growing portfolio. With plans to add key long-tail support to the PC title and its millions of players, the label also confirms plans to develop Necesse for additional platforms. Necesse, originally launched in December 2019, has amassed approximately 2.5 million players and a Very Positive user rating of 93% on Steam
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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[Industry news] EBANX and NetEase Games Club bring local payment methods to Latin America’s booming video game market
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MCV/DEVELOP’s 30 Under 30 – 2026
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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