Sony Computer Entertainment America has opened its own in-game advertising business unit. Headed by Darlene Kindler, who most recently worked for in-game ad firm Adscape Media which was acquired by Google earlier this year, the division will be overseeing SCEA’s strategy for in-game marketing for all PlayStation platforms and PlayStation …
Read More »
[Industry news] G2 and PUBG MOBILE announce partnership
Today, G2, one of the world’s leading entertainment and esports brands, and PUBG MOBILE Esports, are…
[Event news] GAMES MEETS MUSIC 2027 — SUPER EARLY BIRD TICKETS NOW ON SALE
Games meets Music returns to London on Thursday 15 April 2027. One day, one track, featuring the peo…
[Industry news] PlanetPlay and UNICEF unite gamers for global impact
PlanetPlay (www.planetplay.com), the award-winning not-for-profit platform that channels the power o…
[Industry news] Appcharge Appoints Gaming Veteran Bernard Kim to Advisory Board
Appcharge, the leading direct-to-consumer (DTC) payments platform for mobile game publishers, today …
[Industry news] Communications Veteran Sam Forrest Launches GunDog Communications
As organisations face increasing pressure to stand out in saturated markets while operating with lea…
Sony opens in-game ad unit
Sony Computer Entertainment America has opened its own in-game advertising business unit. Headed by Darlene Kindler, who most recently worked for in-game ad firm Adscape Media which was acquired by Google earlier this year, the division will be overseeing SCEA’s strategy for in-game marketing for all PlayStation platforms and PlayStation …
Read More »GDC 08 officially dated
Big development conference set to run from February 18th to 22nd
Read More »GDC 08 officially dated
Big development conference set to run from February 18th to 22nd
Read More »Sony opens in-game advertising business unit
New division headed by former Nintendo and Adscape exec
Read More »Sony opens in-game advertising business unit
New division headed by former Nintendo and Adscape exec
Read More »Gran Turismo PSP not forgotten
In an interview with GamePro , the lead producer of the Gran Turismo series Kazunori Yamauchi has said that the long-awaited PSP incarnation of the racing franchise is still on the cards, but that it is taking a back seat to the upcoming PS3 instalment. Gran Turismo 5 is expected …
Read More »Gran Turismo PSP not forgotten
In an interview with GamePro , the lead producer of the Gran Turismo series Kazunori Yamauchi has said that the long-awaited PSP incarnation of the racing franchise is still on the cards, but that it is taking a back seat to the upcoming PS3 instalment. Gran Turismo 5 is expected …
Read More »Activision CEO defends independent studios
Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'
Read More »Activision CEO defends independent studios
Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'
Read More »-
[Industry news] Games Industry Fatigue: 80% of Mobile Developers say engagement strategies lack innovation for growth
80% of mobile game developers believe that the industry’s engagement and retention strategies are going stale, according to a new, in-depth survey of 195 mobile gaming industry leaders.
Read More » -
[Industry news] Amiqus Business Manager Liz Prince recognised with MBE
-
[Industry news] PlanetPlay and UNICEF unite gamers for global impact
-
[Industry news] New Report From G2A and Juniper Research Predicts “Trust Advantage” as the Next Growth Driver in Global Digital Commerce
-
EXPO GAMERS 2026: Europe’s Premier Gamedev Summit Finalizes Executive Program
-
[Industry news] PlanetPlay and UNICEF unite gamers for global impact
PlanetPlay (www.planetplay.com), the award-winning not-for-profit platform that channels the power of games into real-world impact, has teamed up with UNICEF (www.unicef.org) to engage gamers worldwide in support of children.
Read More » -
Alan Boswell Group announced as sponsors at MCV/DEVELOP Awards
-
Keywords Studios announced as sponsors of the Major Publisher of the Year Award at MCV/DEVELOP Awards
-
Code Wizards announced as key sponsor of MCV/DEVELOP Awards 2026
-
MCV/DEVELOP #1007 is HERE!

MCV/DEVELOP News, events, research and jobs from the games industry
![Liz Prince Amiqus [Industry news] Amiqus Business Manager Liz Prince recognised with MBE](https://mcvuk.com/wp-content/uploads/Liz-Prince-Amiqus-110x75.jpg)
![PlanetPlay UNICEF Play For The Children Collection [Industry news] PlanetPlay and UNICEF unite gamers for global impact](https://mcvuk.com/wp-content/uploads/PlanetPlay-UNICEF-Play-For-The-Children-Collection-110x75.jpg)
![Screenshot 2026 05 26 173702 [Industry news] New Report From G2A and Juniper Research Predicts “Trust Advantage” as the Next Growth Driver in Global Digital Commerce](https://mcvuk.com/wp-content/uploads/Screenshot-2026-05-26-173702-110x75.jpg)




