Sidhe Interactive

Develop sits down to talk with the MD of ambitious New Zealand-based studio Sidhe, Mario Wynands, to find out about the studio's plans for Wii, downloadable content, and the NZ games industryâ?¦

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Sidhe Interactive

Develop sits down to talk with the MD of ambitious New Zealand-based studio Sidhe, Mario Wynands, to find out about the studio's plans for Wii, downloadable content, and the NZ games industryâ?¦

Read More »

Atari gets new advertising agency

Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world. According to Marketing Week , the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’. It is unclear how the …

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Atari gets new advertising agency

Infogrames Entertainment has appointed global advertising agency Euro RSCG C&O to boost the Atari brand around the world. According to Marketing Week , the French agency will be responsible for ‘developing the brand globally and helping devise strategy around a number of new product launches’. It is unclear how the …

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Tesco and Asda go early on Halo 3 too?

Several readers contacted MCV to state that some Asda and Tesco stores have started selling Halo 3 early (game and receipt pictured). The latest twist in the tale comes just a few days after Argos went early , blaming the error on its store staff. We’re talking about very, very …

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Tesco and Asda go early on Halo 3 too?

Several readers contacted MCV to state that some Asda and Tesco stores have started selling Halo 3 early (game and receipt pictured). The latest twist in the tale comes just a few days after Argos went early , blaming the error on its store staff. We’re talking about very, very …

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Sega boss: ‘We’ll back PS2 for years to come’

Sega Of America president and COO Simon Jeffery has told MCV that he expects Sony will enjoy significant sales of PS2 hardware for two to three years at least”. In a wider interview with MCV , Jeffery pledged Sega’s long-term support for the console, predicting that it would have longer …

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