Walk into any games retailer and you’ll be greated by a wealth of toys and merchandise. T-shirts, figurines, bracelets, hoodies, posters, bags, keyrings, artbooks, mugs, shot glasses… the list of branded goods available goes on. And there’s some serious cash to be made in this sector. Just last year, American …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Pepsi introduces new iced tea brand as OpTic Gaming headline sponsors
As new product line launches go, this is surely a first. PepsiCo, inc. has announced the newest drink in its Brisk iced tea range will become the title sponsor of eSports team OpTic Gaming. Brisk Mate (intended to be pronounced Mah-tay after the South American drink Yerba Mate but let’s …
Read More »‘2015 was the best year ever for Unreal’
Tim Sweeney reveals that seven Unreal-powered have grossed more than $1bn
Read More »Interview: Fabulous Beasts and where to find them
Since Skylanders hit the market in 2011, the toys-to-life market has exploded. Disney joined the sector in 2013 with Infinity, while Nintendo launched Amiibo the following year. Then in 2015, Warner Bros released LEGO Dimensions. Between them, these four giants have access to some of the most iconic brands out …
Read More »IGN: "We stay relevant by not limiting ourselves to one medium"
As digital continues to evolve, IGN’s UK editor-in-chief Alex Simmons tells MCV about the importance of being present on various platforms to remain pertinent and broaden its audience What are your thoughts on the state of the media industry? Just as the evolution from print to online has been necessary …
Read More »Analysis: The impact of ad-blocking on the games industry
26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking In just a few decades, gaming has gone from a cottage hobby to the fourth biggest entertainment industry on the planet – outselling …
Read More »Microsoft teams up with ESL for eSports platform on Xbox, Windows
Microsoft has enlisted the help of ESL to produce a standardised tournament system for Xbox Live games. The integration allows developers and publishers of games on Xbox One and Windows 10 to more easily organise competitions on the platforms. Games using the new system are currently ‘in the making’ and …
Read More »Pokémon series has sold over 279m units worldwide
The blockbuster Pokmon series has sold over 279 million units globally since it debuted in Japan 20 years ago. This impressive figure comes by way of a press release from The Pokmon Company (translated by NeoGAF’s JoeM86– thank you), which claims that the pocket monster series has hit that sales …
Read More »Could 2016 be Deep Silver’s biggest year yet?
In the last five years, Deep Silver has elevated itself into the publishing big leagues. 2011’s zombie smash hit Dead Island put the company on the map worldwide. Then two years later, the company made a number of high-profile IP acquisitions from a bankrupt THQ. Deep Silver managed to get …
Read More »Yoshida: Connecting Xbox Live and PSN could be easy technically
PlayStation Worldwide Studios boss Shuhei Yoshida has said that the technical side of linking PlayStation Network and Xbox Live could be the easiest. Speaking to Eurogamer at GDC, Yoshida reiterated what was said in Sony’s statement to GameSpot yesterday that it was in favour of supporting cross-platform play – and …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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