Studios currently only invest 12 per cent of budget in promotion, with recommended ratio 1:1
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Supercell uses microtransaction money to fight AIDS
Clash of Clans and Boom Beach creator teams up with Apple to offer charitable (RED) in-game purchases
Read More »Rocket League has been rated for Xbox One
Psyonix’s car-football hit Rocket League appears to be on its way to Xbox One. That’s according to the Taiwanese games rating board – thanks again – as reported by Gematsu and Twitter user Lifelower. Earlier this year, VP of marketing and communications Jeremy Dunham said that Rocket League was ‘100 …
Read More »WB Games Montreal hiring for new DC Comics titles
Positions include rendering programmers, senior animators, character artists and audio designers
Read More »Why ArenaNet Is Investing in ESports
ArenaNet has partnered with ESL to launch a new global eSports structure that spans a pro league, a farm team system, and a minor league for ‘Guild Wars 2.’ NCSoft-owned game developer ArenaNet originally launched its massively multiplayer online (MMO) game,Guild Wars 2, in August 2012 as a $40 game …
Read More »1.8m games sold during Black Friday week
The numbers are finally in for what appears to have been a blockbuster Black Friday. 86 per cent of all consoles sold last week were PlayStation 4 and Xbox Ones, an increase the 75 per cent that were sold during the same period last year. Software for those platforms made …
Read More »eSports: On Par With the NFL and NBA?
Most traditional sports haven’t always been considered true sports. When American football was invented in 1869, it was considered a game. It wasn’t until 1920 when the NFL was founded that the game of football was officially christened a sport. Basketball followed a similar path, as James Naismith invented the …
Read More »MCV Awards 2016: Two weeks left to submit your entries!
We need your entries for the MCV Awards 2016 to be submitted to us by Wednesday, December 16th – that’s just two weeks away! For a full list of categories and how to enter, click right here. To recap, the way the awards are being judged has been changed. They …
Read More »SK Gaming go mobile with Vainglory team acquisition
One of Europe’s oldest multi-discipline eSports organisations is moving into mobile by picking up a top Vainglory organisation. R3D Gaming has won almost every single tournament they have competed in since the launch of the tablet-based MOBA last November. The franchise consists of three teams of three players, all of …
Read More »New Disney XD show to feature Mario Kart 8
US digital and satellite cable network Disney XD will air an hour-long special featuring Mario Kart 8 competitions next week, Nintendo has revealed. Dubbed Clash of the Karts: Mario Kart 8, the show is scheduled for December 5th at 8pm in both US Eastern and Pacific time zones. Clash of …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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