Develop teams up with analytics provider to explore the use of ads in free mobile games
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Bookies tip FIFA 16 to top 2015 UK sales race
FIFA 16 is favourite finish 2015 as the UK’s top selling game, according to Betway. EA’s football title currently has odds of 2/5, ahead of second place Call of Duty: Black Ops 3 at 7/2. Third favourite is Fallout 4 (8/1) followed by Assassin’s Creed: Syndicate (9/1) and Halo 5: …
Read More »Assassin’s Creed Syndicate introduces first transgender character
Ubisoft continues push towards diversity with latest entry in long-running series
Read More »Oculus Mobile SDK coming soon, Oculus Platform to follow
Mobile tools due in November, while marketplace will expand to include Rift early next year
Read More »Shower simulator Rinse and Repeat banned from Twitch
Rinse and Repeat is a game about taking a shower. Typically showers are taken when naked. And nudity is pretty much not allowed on Twitch. Rinse and Repeat is described as a ‘first person male showing game’. It’s made by developer Robert Yang and is unashamedly designed to explore homosexuality. …
Read More »Assassin’s Creed: Syndicate includes the series’ first ever transgender character
Ubisoft is staying true to its promise of more diversification with the reveal of a transgender character starring in Assassin’s Creed: Syndicate. Eurogamer reports that the game will feature trans male Ned Wynert, who appears as a supporting character who offers quests to main protagonists Jacob and Evie Fry. The …
Read More »Maxis SVP Lucy Bradshaw leaves EA after 23 years
Sims Studio GM Rachel Franklin assumes leadership of Maxis group
Read More »Revolution’s Noirin Carmody named new UKIE Chair
Andy Payne vacates role and takes up position of treasurer
Read More »Minecraft is coming to the Oculus Rift in 2016
The world’s biggest game will enter virtual reality next year. Brick-building blockbuster Minecraft is one of the games from moe than 200,000 developers that have signed up to create for the Rift platform, Oculus announced at its Connect 2 conference. Slated to launch next year, Minecraft VR will be the …
Read More »10 tips to get the most out of audio engine Wwise
Audiokinetic offers up ten snippets of advide for how to get the most out if its sound engine and your game’s audio
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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