Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion It would be a brave person to argue that the rate of change in our industry is pedestrian. What is perhaps often …

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OPINION: E3 may be over for you

The words: ‘E3 just isn’t as relevant as it used to be’ are invariably said by two sets of people. Either those with a vested interest in its decline, or people who are trying to come to terms with the fact that their boss isn’t sending them this year. It’s …

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International Factfile 2015: United States

More than 150 million Americans now play video games, according to national trade body the Entertainment Software Association (ESA). The organisation’s latest industry report states that 42 per cent of Americans play games regularly, for at least three hours weekly. A third of players aged 13 and up now game …

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