For many, it seems laughable that a free-to-play game could rank alongside iconic singersand global television shows in terms of popularity. But, just like Madonna, TheX Factor and Olympic sporting events have in the past, the League of Legends Championship Series sold out Wembley Arena this year. And this success …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
VIDEO: New The Witcher 3 gameplay footage released
The game won’t be with us until February, but a new gameplay video will keep fans of The Witcher series excited for a little while. While we’re still mostly in the dark about potential combat and gameplay changes, there’s no denying that The Witcher 3 is a very pretty game. …
Read More »MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales
Year-to-dategames and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far. The first visible spike inTV market ad pressure and subsequent sales occurred across March/April, probably due to the so-called ‘battle of the …
Read More »From wants Bloodborne’s "sense of punishment to be less"
Bloodborne is being designed to appeal to not only the Dark Souls faithful but also to a potentially wider audience. In terms of who the game is aimed at, and who we want to capture in terms of the audience, obviously we can’t betray or disappoint the fans out there,” …
Read More »Limited Edition Super Smash Bros 3DS confirmed for Europe
Nintendo has revealed a Limited Edition Super Smash Bros themed 3DS for Europe. The hardware will be released alongside the game on October 3rd. As well as featuring a striking red paintjob and a game-themed decal, it also comes with a copy of the game pre-installed. The Wii U version …
Read More »Zelnick: ‘How can you buy a next-gen console and not want to play GTA on it?’
Strauss Zelnick has told MCV @ Gamescom that GTA V’s success on PS4 and Xbox One is inevitable. This is despite the fact Take-Two has already shifted 34m units on the older consoles. The firm announced at E3 it would be bringing the world’s fastest selling game to the new …
Read More »VIDEO: Rime looks a bit like a cross between Ico and Wind Waker
Another surprise in Sony’s Gamescom 2014 conference was Tequila Works’ puzzle platformer Rime. Rime is set in a unique ancient world of mystery, intrigue and adventure,” Xdev Studio Europe producer Chris Jones said. Set on a beautiful island, a boy wakes on the shore to find he’s lost, with the …
Read More »MCV @ GAMESCOM: Show committed to Cologne as 2014 numbers surprise organisers
Gamescomco-organiser the BIU says that 2014 tickets sales have ‘surprised’ them. The European event attracted a massive 340,000 visitors last year. Although the trade body stopped short of predicting 2014 will be bigger, it did admit that tickets have sold out far faster than ithad anticipated. This follows news that …
Read More »MCV @ GAMESCOM: ‘EA Access is something we have to do when we think about the future,’ says Peter Moore
Peter Mooresays EA Access is just another business model designed to help consumers play more games. EA unveiled Access last month. The service allows consumers to pay a 4 monthly subscription to access a ‘Vault’ of EA titles.To begin with, that Vault will include FIFA 14, Madden NFL 25, Battlefield …
Read More »MCV @ GAMESCOM: ‘It’s not over for Xbox in Europe’
Microsofthit Cologne yesterday with an impressive Gamescom showing, insisting that it can fight back in the battle against PlayStation. The Xbox brand has had a tough 12 months in Europe. In the firm’s traditional stronghold, the UK, PS4has taken a big lead. The machine is still unavailable in numerous European …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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